Lets cut to the chase…. Building an email list is an absolute must in todays world. I’m going to go over the practical ways an email list can benefit your business, but first I have to mention that it is the single most important thing you need to have if you have build a business online and through social media. It goes without saying that you do not own facebook or Instagram. You have no power over that platform and it can be taken away from you with in second due to no fault of your own. Whether an inconvenient “disabled by mistake” or a hacker… if you make any part of you income in connection with social media, you need to have a solid email list to all your followers, customers or community… like yesterday!!!! I had my account hacked last year and only by a miracle did I get it back and during that 30 day period where my entire business and life was down I felt helpless and devestated with no ability to reach anyone in my business. Never again will I neglect the importance of having a way to communicate with my people.
Here are some of the other potential benefits for your business or brand, including:
- Direct communication with your audience: Email provides a direct channel of communication with your audience, allowing you to share updates, promotions, and other important information with them.
- Increased engagement: Email marketing can help you engage with your audience in a more personalized and targeted way, which can lead to higher open and click-through rates.
- Lead generation: By collecting email addresses from your website visitors, you can build a list of leads that you can nurture over time and potentially convert into customers.
- Higher conversion rates: Studies have shown that email marketing can lead to higher conversion rates than other forms of marketing, such as social media or search engine advertising.
- Cost-effective: Email marketing can be a cost-effective way to promote your business, as it typically requires less investment than other forms of advertising.
However, it’s important to note that building an email list requires time and effort, and it’s important to prioritize building a quality list of engaged and interested subscribers. This can be done by offering valuable content, such as exclusive discounts or access to special events, in exchange for email signups. It’s also important to follow best practices for email marketing, such as sending relevant and targeted emails, segmenting your list, and adhering to email marketing regulations.
At Bell University we have an entire course devoted to helping you launch products and create email lists and marketing emails. Launches & Lists is your step by step guide to creating an email list of your very own and how to launch your products. No matter how un- tech saavy you may feel, we will walk you through exactly what to say in an your email, how to build a list and start growing your business with funnels, after all freedom is the goal and you didn’t start your business to spend all day stressing about it!
Overall, building an email list can be a valuable tool for businesses and brands looking to grow their audience, increase engagement, and drive conversions.